National Atheist Group’s Ad Campaign Target African Americans

Atheist organizations from around the country have taken to billboard advertising to promote their views and their organizations over the last few months, but a new campaign by one atheist organization is focusing on reaching one group of people in particular: African-Americans.

“A lot of people think there’s one black experience. A lot of people think that if someone’s black it means that they’re religious. So we want to be able to show people that that’s not true, that there are non-religious people out there,” Debbie Goddard, director of African Americans for Humanism (AAH), told The Christian Post on Wednesday.

The AAH launched an advertising campaign in late January in six major U.S. cities – New York City, Los Angeles, Chicago, Atlanta, Washington, D.C. and Durham, North Carolina – with a seventh city, Dallas, being added on Feb. 6. The campaign was designed to coincide with February’s Black History Month.

Each billboard, poster or banner that goes up says “Doubts about religion? You’re one of many” and has AAH’s website printed on it. Each sign will also feature the image of a famous historic black freethinker – like poet Langston Hughes, social reformer Frederick Douglass or writer Zora Neale Hurston – across from the photo of a contemporary black atheist leader.

Goddard said the organization’s primary goal in the campaign is to encourage black people who already have doubts about religion or who are already atheist but haven’t told anyone to make themselves known.

But that can be a difficult decision for an African-American, she said, because many people feel that the black identity is inextricably tied to religion. Black communities look to churches, pastors and holy books to help them make decisions, she noted, including decisions on who and what to vote for during elections.

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Source: Christian Post –Jaff Shapiro

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